Terms of Service

Last updated: March 6, 2026

These Terms of Service ("Terms") govern your use of the What's Up, Baby? mobile application ("App") operated by RHH LLC ("we", "us", "our"), a company registered in the United States. By using the App, you agree to these Terms. They constitute a legally binding agreement between you and RHH LLC and apply to all users worldwide.

1. Acceptance of Terms

By downloading, installing, or using What's Up, Baby?, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the App.

2. Eligibility

You must be at least 16 years of age (or the applicable age of digital consent in your jurisdiction) to create an account and use the App. By using the App, you represent and warrant that you meet this age requirement.

3. Description of Service

What's Up, Baby? is a comprehensive pregnancy tracking and companion application that provides:

• 40-week pregnancy guide with weekly articles and educational content
• Health tracking tools (symptoms, weight, kicks, contractions, sleep)
• Baby size comparisons across 3 categories (fruit, animal, object)
• Personal journaling, bump photos, and letters to baby
• Planning tools (hospital bag, birth plan, baby shower, shopping list, expenses, appointments)
• Baby name discovery with partner matching (1,465 names)
• Partner sharing with 27 view and 3 write granular permissions
• Pregnancy Academy with 40 weekly lessons and 15 partner lessons
• AI-powered pregnancy assistant ("Ask What's Up, Baby?")
• Garden gamification with 8 unlockable creatures and 26 milestone badges
• iOS widgets (countdown, baby size, kick counter, daily tip) and Dynamic Island companion
• Pregnancy Recap story journal

The App is available in 6 languages: English, Spanish, French, Italian, Romanian, and Portuguese (Brazilian).

4. Medical Disclaimer

The App is designed for informational and personal tracking purposes only. It does not provide medical advice, diagnosis, or treatment. Specifically:

1. The AI assistant provides general pregnancy information, not medical advice. Its responses may be inaccurate, incomplete, or outdated.
2. Baby size comparisons, weekly development information, and educational content are approximations based on general averages and may not reflect your specific pregnancy.
3. Kick counting and contraction timing features are personal tracking tools and are NOT substitutes for medical monitoring devices.
4. Symptom tracking is for your personal records only and should not be used to self-diagnose any condition.
5. Food safety information is general guidance and may not account for your specific health conditions, allergies, or medications.
6. The 5-1-1 contraction rule and other guidelines provided are general references; your healthcare provider may give you different instructions.

5. Account Registration

To use What's Up, Baby?, you must create an account. You agree to:

• Provide accurate and truthful information during registration
• Maintain the security and confidentiality of your account credentials
• Notify us immediately of any unauthorized use of your account
• Accept responsibility for all activity under your account
• Use only one account per person

You may sign up using email and password, Google Sign-In, or Apple Sign-In. Each authentication method is also subject to the respective provider's terms of service.

We enforce single-device session security. Signing in on a new device will sign you out of previously active sessions.

6. Subscriptions & Billing

What's Up, Baby? may offer premium access through auto-renewable subscriptions managed through Apple's App Store:

• Monthly plan: $12.99/month
• Annual plan: $59.99/year
• New subscribers may be eligible for a 7-day free trial

Subscription terms:

1. If you do not cancel before the free trial ends, you will be automatically charged.
2. Subscriptions automatically renew unless canceled at least 24 hours before the end of the current billing period.
3. Payment is charged to your Apple ID account at confirmation of purchase.
4. You can manage or cancel subscriptions in your device's Settings > Apple ID > Subscriptions.
5. No refunds are provided for partial billing periods. Refund requests must be directed to Apple through their standard refund process.
6. Prices may change with advance notice. Existing subscribers will be notified before any price increase takes effect.

For EU consumers: You have the right to withdraw from a digital content purchase within 14 days, unless you have expressly consented to begin performance and acknowledged that you lose the right of withdrawal.

7. Your Content

You retain full ownership of all content you create in What's Up, Baby?, including journal entries, photos, letters, baby names, birth plan details, and other personal data ("Your Content").

By using the App, you grant us a limited, non-exclusive, non-transferable license to store, process, and display Your Content solely for the purpose of providing the App's services to you. We do not use Your Content for any other purpose.

You are responsible for Your Content and agree not to upload content that:

• Is illegal, harmful, threatening, abusive, or harassing
• Violates the rights of others (including intellectual property rights)
• Contains malicious code, viruses, or harmful data
• Impersonates another person

When you delete your account, all of Your Content is permanently and irreversibly deleted from our servers.

8. Partner Sharing

The partner sharing feature allows you to share selected pregnancy data with one linked partner. By using this feature:

1. You consent to your selected data being visible to your linked partner in real-time.
2. You are responsible for managing partner permissions (27 view + 3 write permissions).
3. Your partner's access can be revoked at any time by disconnecting them, with immediate effect.
4. We are not responsible for how your partner uses information shared through the App.
5. Partner sharing is limited to one partner per account.

9. AI Assistant

The AI assistant feature ("Ask What's Up, Baby?") is powered by OpenAI's technology via our secure server. By using it:

1. You acknowledge that AI responses may be inaccurate, incomplete, or outdated and should not be relied upon for medical decisions.
2. Your chat messages and basic pregnancy context are processed by OpenAI's API to generate responses. OpenAI does not use API data for training.
3. You agree not to share sensitive personal information (social security numbers, financial data, passwords) through the chat feature.
4. The AI assistant is rate-limited to 50 messages per day per user.
5. We may modify, suspend, or discontinue the AI feature at any time.

10. Prohibited Uses

You agree not to:

• Use the App for any illegal or unauthorized purpose
• Attempt to gain unauthorized access to other users' data or our systems
• Reverse engineer, decompile, disassemble, or create derivative works from the App
• Use the App to collect data about other users without their consent
• Interfere with or disrupt the App's infrastructure or services
• Use the App in any manner that could harm minors
• Circumvent rate limits, security measures, or access controls
• Use automated systems (bots, scrapers) to access the App
• Attempt to manipulate the AI assistant to produce harmful or inappropriate content
• Create multiple accounts for abusive purposes

11. Account Deletion

You may delete your account at any time through the App's settings. Account deletion permanently and irreversibly removes all your data, including your profile, all tracked data across all features, stored photos, chat history, partner connections, and your authentication record. See our Privacy Policy for full details.

12. Intellectual Property

The App, including its design, source code, content, illustrations, animations, educational materials, branding, and all intellectual property therein, is owned by RHH LLC and protected by copyright, trademark, and other intellectual property laws.

Your Content remains yours. Our content remains ours. The license to use the App is personal, non-exclusive, non-transferable, and revocable. You may not copy, modify, distribute, or create derivative works from our App or its content.

13. Disclaimer of Warranties

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL COMPONENTS. ALL PREGNANCY INFORMATION, EDUCATIONAL CONTENT, AND AI RESPONSES ARE PROVIDED FOR GENERAL INFORMATIONAL PURPOSES ONLY.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, RHH LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF OR INABILITY TO USE THE APP, INCLUDING BUT NOT LIMITED TO LOSS OF DATA, LOSS OF PROFITS, PERSONAL INJURY, OR PROPERTY DAMAGE. OUR TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID FOR THE APP IN THE 12 MONTHS PRECEDING THE CLAIM.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

15. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless RHH LLC and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the App, your violation of these Terms, or your violation of any rights of another person or entity.

16. Termination

We may terminate or suspend your access to the App at any time, with or without notice, for conduct that we reasonably believe violates these Terms or is harmful to other users, us, or third parties.

You may terminate your account at any time by deleting it through the App's settings. Upon termination, all Your Content and personal data will be permanently deleted in accordance with our Privacy Policy.

Sections that by their nature should survive termination (including Disclaimers, Limitation of Liability, Indemnification, and Governing Law) will continue to apply after termination.

17. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to conflict of law principles.

For EU/EEA consumers: Nothing in these Terms affects your mandatory consumer protection rights under the laws of your country of residence. You may bring claims in the courts of your country of residence.

For disputes not resolved informally, you agree to attempt resolution through good-faith negotiation before pursuing formal legal action.

18. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms within the App and updating the "Last updated" date. For significant changes, we may provide additional notice (such as an in-app notification).

Your continued use of the App following changes constitutes acceptance of the updated Terms. If you do not agree with the updated Terms, you should stop using the App and delete your account.

19. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

20. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and RHH LLC regarding the use of the App and supersede all prior agreements, understandings, or representations.

21. Contact Us

If you have questions about these Terms, contact us at:

RHH LLC

Email: [email protected]

Website: https://whatsupbaby.app